How to Use Social Media as DIY Marketing for Your Business

Every business, whether small or large, needs to invest a certain amount of resources into a marketing campaign. Many smaller sized companies, however, may not have all the financial or personnel resources necessary to create and carry out a full-fledged advertising strategy. The advent of online social media has changed the marketing prospects for small and start-up businesses drastically. As many social media experts, including Tarik Sansal, are aware, social media platforms can be utilized by businesses of any size or capability into today’s business environment to help equal the advertising playing field and connect with potential customers and business partners. There are a number of platforms that allow you, as a business owner, to perform do-it-yourself social media marketing.

As one of the premier social media hubs online, Facebook enables the business marketer to present information about his business and connect with potentially thousands of customers in a short period of time. This platform allows the business owner to deliver an extensive amount of valuable and interesting content to visitors, including videos and photos. Special groups can be formed where your ‘Facebook friends’ can join. Fan pages allow subscribers to receive particular types of information from you that are tailored to their interests. There are many other features available with this social media network enabling the business owner to keep in touch with customers and also track their responses.

Twitter has become a giant in the social media and social networking arenas. Through delivering short and concise 140 character (max) messages (tweets), individuals and businesses can communicate effectively in real time with their followers and clients. By gathering a significant following, literally thousands of your business associates and customers can read what you say on their computers, iPads, or smartphones. For instance, you may want to send a quick alert to your followers about your new product launch at the end of the week. Such a message can generate significant buzz and have a lot of people talking about your company and the upcoming event. Tarik Sansal is one Internet entrepreneur who has used Twitter to establish a valuable messaging platform that both informs and educates his followers.

Many businesses require their employees to connect with other professionals in the same or similar industries. As well, individual businesses and entrepreneurs can benefit greatly from participating and interacting in professional networks. One such online network, LinkedIn, enables you and/or your business to set up a professional profile, which includes work experience, skills, associations and more. You can make connections with potential business associates and customers through interactions in user groups and company groups through the site.

With the proliferation of mobile devices and the concept of mobile marketing bursting on the scene in recent years, the need for a social networking site that caters to this form of real-time marketing was realized and birthed. Foursquare is a geo-based social networking platform that can be accessed and utilized from a variety of mobile devices, including iPhones. Every time customers visit a brick and mortar business they can “check-in” using their mobile device. This allows business to track their customers and offer them specials and badges, etc. Customers can also share their experiences with their friends, thus spreading the word about your business.

Your business can develop marketing videos and post them on YouTube. Promotion on this site can also be achieved by creating your own YouTube channel and soliciting subscribers. Other video sites and RSS feeds can receive your YouTube videos as well.

There are several other popular social media sites that businesses can use in various ways to market their brand, products and services. These include Reddit, Google Plus, Delicious, StumbleUpon, Yahoo Buzz, and more. Tarik Sansal is highly knowledgeable in the arena of social media marketing and provides valuable insights into how any business can promote its brand effectively.

Article written by Christopher Kratsas

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